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About Carime 

Luz Carime Griffin is the owner and founder of DLu Cosmetics, LLC, based in Atlanta, GA. She is a wife, mother, an artist, a makeup service provider, teacher of makeup artistry, and a speaker sharing tips for enhancing your natural beauty.

​Carime really enjoys sharing her gift of makeup artistry as a form of ministry to help women regain their confidence, realize their self-worth, and embrace their God-given beauty. While she has contributed in various ways to minister in this area, one of her most valued experiences was a volunteer ministry event at a women’s shelter. She brought a team of makeup artists to the shelter to share love, encouragement, providing valuable education on self-makeup application to help them prepare for future job interviews as well. This experience sparked a cry in Carime’s heart for ongoing ministry in this area as she recognized the opportunity to help women whose life experiences had negatively impacted their perspective of who they were made to be. As Carime continued with her makeup artistry, her passion for makeup coupled with what she learned through her own personal victories related to self-perception, grew into a ministry message of “Beauty from the Inside Out.”

As a Christian, the heart of Carime's DLu Cosmetics brand is to enhance the beauty ALL women already have. She encourages women to fully express themselves without comparison, to confidently allow their unique beauty to shine from the inside out, and to see themselves the way God sees them - beautiful, fearfully and wonderfully made.

DLu - The meaning

"DLu" is Carime's personal abbreviation for "Divine Light." The "D" in DLu stands for Divine. "Lu" stands for Luz, which means light in Spanish. The inspiration for the name DLu came to Carime while meditating on God's proclamation that we are carriers of His light within us. When we know and embrace who we are and see ourselves through the eyes of God, we will walk in freedom to fully and confidently radiate His light, love, and true beauty.

Another inspiration came from Matthew 5:13,14. We are defined by The One who made us and designed us to be as salt and light. As salt, we add our own special flavor to this world and as light, manifest His nature which is to illuminate the world around us and the lives of the people we touch.


To inspire women and young ladies to discover their true God-given beauty and identity through transformational beauty products, services and training to fully live out their royal destiny.

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Carime Griffin has been a professional makeup artist since 2003 and is was one of the A-list makeup artists with Makeup Artists of Atlanta, and served on their leadership team. 

Her makeup experience includes:

  • Bridal

  • TV/Print

  • Film

  • Runway

  • Special FX/Theatrical

 TV/Film ​​

  • Stand Your Ground (Movie)

  • Say Yes To The Dress (TV show)

  • Ambush Makeover (TV show)

  • Cinnabon (Commercial shoot)

  • Microsoft (Commercial shoot)

  • Emory hospital (Commercial shoot)

  • EY Global Tax Look ahead Atlanta (Commercial shoot)

  • Atlanta Center for Cosmetic Dentistry (Commercial shoot)

  • Studio makeup application at Telemundo Atlanta for 2 ½ years, for three-time Emmy Award Winner News Anchor Judith Martinez.

  • Telemundo Atlanta. Interviewed as one of the makeup experts in a segment titled Nuestro Maquillaje y las Bacterias with Telemundo Atlanta  News, where she discusses Makeup, Bacteria and Expiration date.

  • Univision Atlanta. Interviewed as one of three makeup artist with Univision Atlanta, Special Report, Impacting lives through makeup.

Speaking Engagements/Makeup Demonstrations

  • Paul Mitchell School

  • Professional Makeup Artist Convention (PMAC)

  • Atlanta Institute of Aesthetics

  • Be Mine conference, where she conducted a demonstration for middle school and high school age ladies focusing on enhancing their natural beauty

  • Allstars Performing Arts Academy

  • Makeup Artists of Atlanta Social, Media Makeup demo

  • Professional Airbrush Foundation, Instructor

  • The Peggy Denny Show, live demo on host

  • THIS DAY with BJ Arnett. WATC-TV 57



  • The Atlantan Brides 

  • Boys and Girls Clubs of Atlanta

  • Atlanta Magazine

  • Mama Magazine

  • Mujer Magazine

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